ArabyAds, VIDAA, and Hisense Expand Strategic Partnership to Revolutionize CTV Advertising in MENA

ArabyAds, VIDAA, and Hisense have expanded their strategic partnership to revolutionize CTV advertising in MENA. The collaboration leverages VIDAA’s Smart TV platform and Hisense’s market reach, providing advertisers with data-driven solutions for premium CTV inventory, delivering targeted, measurable, and interactive ad experiences across the UAE and Saudi Arabia.

Read More

Deloitte Expands Investment in Saudi Arabia, Embracing Digital Transformation and AI Innovations

Deloitte is increasing its investment in Saudi Arabia, aiming to double growth over the next three years. The firm is focusing on digital transformation, AI innovation, and strategic partnerships, including the launch of its Silicon-2-Service framework to accelerate AI adoption. Deloitte also emphasizes cybersecurity and the future of digital banking.

Read More