State-Sponsored Cyber Threats and Hacktivism Surge in the Middle East in 2024, Targeting GCC Countries

State-sponsored cyber threats and hacktivism have surged in the Middle East in 2024, with GCC countries being major targets. The Group-IB report highlights a rise in APTs, phishing, and data breaches. Cybercriminal activity is evolving rapidly, with significant risks to critical infrastructure and increasing sophistication in attack tactics.

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The Shift from Cookies to AI: How Marketing is Evolving in a Privacy-First World

The marketing world is shifting from third-party cookies to AI-driven, privacy-first technologies. Google’s Privacy Sandbox, Apple’s App Tracking Transparency, and Meta’s losses reflect this transformation. Brands like Netflix, Sephora, and Spotify are leading the way with personalized AI experiences. Emerging tech includes biometric logins, emotional AI, and predictive interfaces.

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