Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
e& Egypt has extended its partnership with Viu to give a wider range of subscribers access to premium Arabic and Asian entertainment content. Announced at GITEX Global 2025, the move strengthens e& Egypt’s digital ecosystem strategy by combining connectivity with streaming services. The collaboration is aimed at boosting customer engagement, satisfaction, and long-term loyalty through value-added digital experiences.
e& Egypt renews its partnership with Viu to expand exclusive entertainment offerings for premium customers, giving them access to a wide library of Arabic and Asian content. The collaboration strengthens e& Egypt’s digital transformation goals and reinforces customer satisfaction by enhancing high-value digital experiences for its premium user base.
Egypt has emerged as Africa’s top gaming market with $368m in revenue, followed by South Africa and Nigeria. The continent’s gaming industry is worth $2.1bn, with esports revenue expected to exceed $60m by 2025 as mobile gaming continues to dominate.
du has extended its partnership with Disney+ to offer free one-year access to its home wireless subscribers, enhancing entertainment options with Disney’s vast streaming library and family-friendly features. This move strengthens Disney+’s reach in the MENA region and du’s value proposition.
Yango Play has partnered with du to offer an exclusive entertainment package on select UAE Home Plans, featuring premium Arabic series, movies, music, and interactive games. Du subscribers receive a complimentary 12-month subscription, enhancing access to diverse, culturally relevant content through a single all-in-one super-app.
Pakistan’s gaming industry is growing rapidly, driven by a tech-savvy youth, increased smartphone use, and enhanced digital infrastructure. With over 34 million online gamers, this number is expected to rise to 45 million by 2025. The government is supporting the sector through initiatives like the Centre of Excellence in Gaming and Animation.
Royal Rapchee, a new OTT platform, has launched to offer affordable, premium content across South Asia and the Middle East. With a focus on fresh talent and culturally relevant material, it plans to expand regionally and offer AI-driven recommendations, high-speed streaming, and offline viewing with multiple subscription options.
Ooredoo has partnered with MobiBox to bring Blacknut Cloud Gaming to Qatar, Kuwait, and Oman through its Go Play Market platform. The partnership offers over 500 premium cloud-based games, accessible on smartphones, smart TVs, and tablets, with seamless subscription services and direct carrier billing, enhancing digital entertainment in the region.
Vodafone Egypt has renewed its exclusive partnership with Anghami and OSN+, offering exclusive access to their services for Vodafone RED and FLEX customers. This collaboration aims to enhance digital entertainment offerings in the Middle East and North Africa, reinforcing Vodafone Egypt’s role as a leader in entertainment content.
Vodafone Egypt has partnered with Yango Play to offer customers access to a diverse digital entertainment library, including movies, series, music, and games. This collaboration strengthens Vodafone’s position in the digital entertainment sector and aims to deliver a comprehensive and innovative entertainment experience for users in Egypt and the MENA region.