Truecaller & Cloudcom partner to enable Egyptian businesses to move beyond SMS with Business Chat
Truecaller and Cloudcom bring Business Chat to Egypt, enabling enterprises to replace SMS with secure, rich, and interactive customer communication.
Egypt
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Egyptian Tech Startup Collard Launches Centralised Event Planning App
Egypt-based Collard launches an all-in-one event platform combining invites, ticketing, payments, and analytics, aiming to reduce fraud and streamline event management for organisers and attendees.
Truecaller and Cloudcom Join Forces to Elevate Digital Customer Engagement
Truecaller and Cloudcom bring verified, rich messaging to Egypt, enabling brands to move beyond SMS and deliver more secure, interactive, and high-conversion customer engagement experiences.
Egypt telecom operators seek up to 30% price increase amid rising operating costs
Egypt’s telecom operators have requested a 30% price increase for telecom services starting in April, citing rising fuel and infrastructure costs. The government may approve a smaller increase of 20–25%, with a final decision expected after Eid Al-Fitr.
Converted Acquires Mitcha to Forge AI-Driven “Ads-to-Orders” Ecosystem in Egypt
Converted has acquired the Egyptian fashion marketplace Mitcha to launch an AI-driven “Ads-to-Orders” platform. The deal integrates real-time sales data into advertising campaigns, allowing merchants to optimize for revenue over clicks. Mitcha founder Hilda Louca joins Converted’s leadership to drive regional expansion across Egypt and Saudi Arabia.
Basata Democratizes Cash Access: 120,000 POS Points Now Open to All Egyptian Mobile Wallets
Basata Holding has expanded its cash-in and cash-out services to all mobile wallets across its 120,000 POS terminals in Egypt. Moving beyond its Vodafone Cash exclusivity, the move supports Egypt’s 40 million wallet users by providing widespread access to deposits and withdrawals through local merchants, significantly advancing national financial inclusion.
Ministry of Health and Population and Roche Diagnostics sign MoU to advance digital pathology in Egypt
Egypt’s Ministry of Health signs an MoU with Roche Diagnostics to launch a nationwide digital pathology network aimed at improving cancer diagnosis, expanding diagnostic capacity and enabling AI-supported medical analysis.
Egypt launches 13th offering of serviced industrial land via digital platform
Egypt launches its 13th digital offering of industrial land, making 1,272 serviced plots across 23 governorates available to investors to expand manufacturing and support production-led economic growth.
Luxor Chamber Signs Telecom Cooperation Deal with Chinese Association
Luxor’s Chamber of Commerce signs MoU with China Communications Operators Association to promote telecom cooperation, digital transformation training and technology exchange to support SMEs and regional development in Upper Egypt.
Network International powers Apple Pay tokenisation in Egypt’s latest digital push
Network International has enabled Apple Pay tokenisation for four Egyptian banks under the Central Bank of Egypt’s latest licensing wave, strengthening the country’s mobile payments ecosystem.