Adeera Partners with Amadeus to Power Data-Driven Hospitality Growth in Saudi Arabia
Saudi Arabia’s national hospitality company Adeera has signed a new agreement with Amadeus to deploy its Digital Media platform, enhancing Adeera’s ability to attract and engage travelers through advanced, data-driven marketing. The collaboration aims to integrate advertising, distribution, and analytics into a single platform—enabling Adeera’s brands to target travelers at the most decisive booking moments across paid search, display, and social media.
