The United Arab Emirates (UAE) has emerged as a global leader in artificial intelligence (AI) adoption and enthusiasm, according to a recent study by Boston Consulting Group (BCG). The research reveals that 91% of UAE consumers are aware of generative AI, with 34% actively using these applications, surpassing engagement levels in many other regions worldwide.
Globally, over 80% of survey participants are aware of generative AI, with a quarter actively using it. Younger individuals under 35 show higher engagement, with 86% awareness and 32% usage compared to 80% awareness and 20% usage among those over 35.
BCG’s research, conducted by its Center for Customer Insight, surveyed 21,000 respondents from 21 countries across six continents to measure AI and generative AI awareness, usage, and sentiment. The study also explored the application of AI in the workplace.
In the UAE, 67% of employees expressed excitement about AI’s potential to enhance their work environment, reflecting a workforce that views AI as a tool for innovation and efficiency. The UAE government’s initiatives, such as the Falcon 2 AI model, further demonstrate the country’s commitment to positioning itself at the forefront of AI development.
However, AI adoption is not without challenges. While 37% of UAE consumers are excited about generative AI, 46% feel conflicted, and 17% are concerned.
“This finding highlights the region’s forward-thinking attitude towards technology and should be a wake-up call for business leaders. The high engagement levels in the UAE show the need for responsible AI frameworks that address consumers’ data privacy concerns. We must continue fostering this positive outlook while addressing the concerns accompanying such seismic shifts,” commented Rami Mourtada, Partner & Director at BCG.
As AI applications gain popularity, business leaders must focus on people, process changes, and technological implementation. BCG recommends emphasizing transparency, piloting new ideas in receptive markets, and reassuring customers as AI offerings scale. The report also stresses the importance of change management, suggesting that 70% of efforts should focus on people-related processes like changing the management.
“The enthusiasm for generative AI among UAE professionals underscores a dynamic workforce that sees AI as a tool and a partner in driving innovation and efficiency. We must continue to foster this positive outlook while addressing the concerns that accompany such transformative changes,” said Mark Zaleski, Managing Partner & Director at BCG X.
Implications for Business Leaders
BCG’s report highlights several recommendations for business leaders to leverage generative AI successfully:
- Emphasize transparency and balanced sales when developing new consumer applications.
- Pilot new ideas and products in markets that are more receptive to AI and consider a tailored approach to privacy.
- As companies roll out new AI offerings, it is crucial to reassure customers before scaling too fast.
- Follow the 10-20-70 rule: allocate 10% of the effort to technology development, 20% to deploying tech stacks, and 70% to change management and people-related processes.
Trust is crucial in AI adoption. Leaders must respect consumer and employee concerns while navigating the misinformation-excitement-concern curve and capitalizing on market opportunities, the study concludes.
