The Saudi Broadcasting Authority (SBA) has entered into a strategic partnership with STC TV to bolster cooperation in licensing broadcast content. This agreement grants full rights and licenses for the simultaneous broadcasting of SBA Network channels, including the ‘Sayma’ channel, through the STC TV digital app and home receivers, delivering high-definition content to users.
SBA’s ‘Sayma’ platform features an extensive archive of over 1.2 million audio and visual materials, showcasing significant moments in Saudi Arabia’s history over the past 60 years.
The collaboration aims to elevate the value of Saudi content, providing viewers with more diverse options while enriching the media landscape in the Middle East. Additionally, it seeks to promote and highlight Saudi content, thereby contributing to the preservation of the country’s media heritage.
