In a significant presence at GITEX GLOBAL 2024, Tencent Cloud showcased its role in the Middle East’s digital transformation. Dan Hu, the vice president of Tencent Cloud International for the Middle East and North Africa, discussed the company’s impressive double-digit revenue growth and its tailored approach to meet the region’s needs.
Growth Drivers in the Middle East
Hu attributed Tencent Cloud’s success to the high demand for expertise in building digital ecosystems. The company’s rapidly expanding global partner ecosystem is crucial for its international expansion strategy, allowing it to collaborate with local partners to enhance digital capabilities.
Tailoring Services for Local Markets
Acknowledging that there is no “one-size-fits-all” solution, Hu emphasized the importance of local partnerships. These collaborations enable Tencent Cloud to customize its offerings based on insights from partners. For example, its recent partnership with PlaysOut, a UAE-based game technology company, will leverage Tencent Cloud’s Mini Program Platform to develop innovative digital solutions.
Role in UAE’s Digital Economy
Hu highlighted Tencent Cloud’s commitment to supporting the UAE’s ambitious Digital Economy Strategy, aiming to increase the digital economy’s contribution to the non-oil GDP from 11.7% to over 20% in the next decade. He believes Tencent Cloud is well-positioned to facilitate this growth by introducing advanced technologies and services.
Partnerships and Innovations
During the event, Tencent Cloud announced a partnership with Dubai-based digital wallet Balance. This collaboration aims to integrate Tencent Cloud’s Palm Verification capability for secure payments, capitalizing on the growing trend of contactless payments in the region.
Addressing Cloud Adoption Challenges
Hu discussed the challenges faced by Middle Eastern enterprises in adopting cloud technologies. He emphasized the importance of having a well-defined cloud strategy and understanding the best cloud service models. Tencent Cloud is addressing these challenges by providing robust cloud security solutions like EdgeOne.
Evolving Engagement at GITEX
Hu noted that Tencent Cloud’s participation in GITEX has evolved over the years, reflecting its growing role in the region. The company has significantly engaged with government agencies and attracted interest from the private sector.
AI and B2B Ecosystem Development
Highlighting Tencent’s commitment to AI innovation, Hu stated that the company aims to help businesses leverage AI for operational efficiency and competitiveness. Tencent Cloud is also focusing on building a strong B2B ecosystem in the Middle East, facilitating digital transformation through collaborative efforts with local entities.
Through its strategic partnerships and commitment to innovation, Tencent Cloud aims to redefine the digital landscape in the Middle East, supporting businesses in their journey towards a technologically advanced future.
