ArabyAds, the leading digital advertising company in the Middle East, has expanded its strategic partnership with VIDAA and Hisense to strengthen its exclusive advertising representation across VIDAA’s and Hisense’s Smart TV ecosystems in the UAE and Saudi Arabia. This collaboration aims to transform the Connected TV (CTV) advertising landscape in the region.
Leveraging VIDAA’s innovative Smart TV platform and Hisense’s market dominance, ArabyAds will provide a state-of-the-art, data-driven advertising solution to reach millions of households. The partnership enables brands to access premium CTV inventory, including home screen placements and high-impact video ads, delivering targeted and measurable advertising experiences.
Mahmoud Fathy, CEO of ArabyAds, emphasized the accelerating adoption of CTV in MENA, with projections estimating over 50 million households streaming content by 2025. He noted that this partnership allows brands to leverage Hisense’s extensive user base and VIDAA’s technology to reach audiences with precision and efficiency.
VIDAA’s CEO, Guy Edri, highlighted that the extended partnership enhances the Connected TV advertising experience by offering innovative solutions tailored to local needs. With more than 30 million devices globally, VIDAA has become a powerful platform for advertisers, assisting them in reaching high-value audiences with targeted ads.
Through this collaboration, ArabyAds and VIDAA are bridging the gap between traditional TV advertising and digital marketing, providing advertisers with opportunities to engage with a dynamic, large-screen audience across the MENA region.
