Walee, the official digital rights holder for HBL PSL 10, has launched a new studio show titled Walee Sports Free Hits, designed to bring a fresh, fun, and engaging experience to the tournament. Airing 34 episodes throughout the PSL 10 season, the show blends cricket, comedy, and cultural commentary, making it perfect for Pakistan’s Gen-Z audience, who now dominate the digital sports conversation.
Hosted by former national cricketer Ahmad Shahzad and Mehaq Khokhar, Walee Sports Free Hits offers match breakdowns, internet culture, and behind-the-scenes insights that appeal to young fans who crave authenticity and relatability. The show will feature two influencers per episode, adding dynamic perspectives from cricket die-hards and popular content creators. Expect memes, predictions, banter, and unfiltered takes that cater to the fast-paced, meme-driven nature of today’s digital world.
Key Features of Walee Sports Free Hits:
- Hosts: Ahmad Shahzad and Mehaq Khokhar, providing a mix of cricket knowledge, pop culture, and quick wit.
- Guests: A blend of influencers like Ken Doll, Waliya Najib, Mahnoor Rahim, and cricket stars like Nida Dar and Sidra Amin.
- Audience Engagement: Tailored for Pakistan’s Gen-Z and Gen Alpha viewers, with content focused on relatability and engagement.
- Wide Reach: With a forecast of over 70 million unique viewers and 700 million+ total views for HBL PSL 10, the show ensures maximum engagement beyond the matches.
Ali Imran Memon, SVP of Creator Media at Walee, emphasized the importance of connecting with a young audience, saying, “90% of PSL’s digital viewers are under 36. Gen Z and Gen Alpha aren’t interested in stiff studio talk – they want real personalities, real takes, and real-time relatability. Free Hits is built for them.”
This new format marks a bold shift in how cricket is consumed, merging sports with digital trends and creating an authentic experience for modern cricket fans.
About Walee
Walee is a leader in livestream advertising, sports event marketing, and e-commerce, offering data-driven, AI-powered solutions for maximum impact. As Pakistan’s first MarTech player to achieve six ISO certifications, Walee transforms how brands connect with digital audiences through creator-led campaigns and innovative strategies.
