Cairo – A significant milestone in the digital content industry was marked today with the signing of a Memorandum of Understanding (MoU) between Palm Hills, ievents, Tayarah, and DigiSay Group, the creators of the Content Player Awards (CPA).
The CPA is set to debut in partnership with Palm Hills, reflecting its commitment to innovation and community building. The event emphasizes Palm Hills’ belief in empowering creativity, fostering connections, and enhancing modern living experiences.
The event will kick off with “The Playground,” a two-day interactive forum and workshop series featuring top industry figures, held at Badya—a city that embodies curiosity and celebrates diverse cultures. Badya’s forward-thinking approach makes it an ideal venue for the CPA, offering an experience that mirrors the creativity and vision the event represents. The festivities will culminate in the grand Content Player Awards ceremony, bringing together media professionals, key opinion leaders, celebrities, and renowned figures from various sectors.
During the partnership announcement, it was emphasized that the CPA aims to elevate the skills of digital content creators across multiple categories, aligning with Palm Hills’ values of fostering communities, driving innovation, and transforming living experiences.
Earlier, ievents, Tayarah, and DigiSay Group revealed that the CPA initiative is a groundbreaking effort designed to celebrate and advance the creator economy—a transformative sector that drives cultural, social, and economic value, particularly in the Arab world. By addressing the unique challenges and opportunities within this rapidly growing ecosystem, CPA aims to become the region’s leading platform for empowering creators, brands, platforms, and stakeholders to collaborate, innovate, and amplify their impact. The initiative is committed to fostering a sustainable creator economy through education, community building, and promoting creators as key drivers of digital transformation and cultural storytelling.
About Tayarah: Egypt’s pioneering content hub, renowned for nurturing creativity and innovation among regional content creators.
About Ievents: The masterminds behind iconic events like the Gouna Film Festival (GFF) and Egypt Entrepreneurship Awards (EEA), ensuring that the CPA is immersive and impactful.
About DigiSay Group: A MENA-based media-tech group, DigiSay specializes in digital media, TV and film production, and content management. As a trusted partner of platforms like YouTube and Meta, DigiSay has driven exceptional growth, generating over 100 billion views, and continues to redefine content creation and distribution across the region and beyond.
