Abu Dhabi, United Arab Emirates – e& UAE, the flagship telecommunications arm of e&, has successfully completed the first phase of integrating AI into its private cloud operations. This groundbreaking initiative, powered by Intel’s advanced AMX technology and Cisco’s cutting-edge networking and data center solutions, aims to revolutionize e& UAE’s operational efficiency by harnessing AI and developing use cases across various business operations.
The integration of AI into e&’s private cloud is a collaborative effort, developed in partnership with Intel, Cisco, and e&’s cloud experts, designed to create a robust cloud environment. The goal is to develop AI models for analyzing large datasets on e&’s network, optimize operations by migrating AI workloads to the cloud, and create customer support AI use cases. This deployment will also help improve internal business performance within e& UAE, ultimately enhancing the customer experience.
Marwan Bin Shakar, Acting Chief Technology Officer at e& UAE, stated, “By embedding AI into our private cloud infrastructure, we are transforming how we operate and deliver value at e& UAE. This is a testament to our commitment to leveraging AI to go beyond enhancing operational efficiency. Our collaboration with Intel and Cisco has enabled us to build a future-proof, scalable, and reliable cloud environment that supports our vision of becoming a truly AI-enabled organization. Together, we are laying the groundwork for a digital ecosystem that fosters long-term value, adaptability, and sustainable innovation.”
Intel’s Advanced Matrix Extensions (AMX) technology, integrated with Intel® Xeon® scalable processors, serves as a built-in accelerator designed to handle AI workloads, including model inference and fine-tuning with up to 20 billion parameters. These processors provide a scalable foundation for deploying AI at scale. AMX enhances the performance and efficiency of e& UAE’s computational workloads, optimizing AI and machine learning processes, accelerating data analytics, and reducing resource consumption. The integration aims to deliver scalable, cost-effective, and energy-efficient operations, enabling e& UAE to run AI workloads effectively.
Eng. Taha Khalifa, General Manager for Intel Middle East & Africa, remarked, “Intel and e& have a long-standing partnership in driving innovative technologies. The new phase of the private cloud is powered by AMX capabilities from Intel, enabling IT workloads to utilize AI accelerators for every application. This technology is a game changer, not only for the IT environment but also as an AI enabler with sustainability in mind, minimizing power consumption and maximizing efficiency.”
Cisco has played a pivotal role in equipping e& UAE with the necessary infrastructure to support its private AI cloud deployment, utilizing UCS X-Series M7 Blade Servers with the 4th Generation Intel Xeon Scalable Processors and Cisco Nexus switches. This robust on-premises setup ensures seamless connectivity, reliability, sovereignty, and security, laying a strong foundation for a future-ready, AI-powered cloud.
Zayan Sadek, Managing Director of Service Provider – MEA at Cisco, commented, “Cisco’s advanced networking and data center solutions provide e& UAE with a secure and scalable infrastructure designed to support modern AI workloads. Our ultimate goal is to help e& UAE enhance operational efficiency, adapt to changing market conditions, and foster innovation in the telecom industry.”
With this deployment, e& UAE is significantly boosting its technological capabilities to further its ambition of becoming an AI-driven organization. This achievement aligns with the broader AI strategy of e& UAE, which focuses on leveraging AI and data analytics to drive operational excellence and support sustainability initiatives.
About e& UAE
e& UAE is the telecommunications arm of e& in the UAE, dedicated to maximizing stakeholder value, delivering an exceptional customer experience, and optimizing business performance for sustainable growth and success. By leveraging cutting-edge technologies, e& UAE is expanding its core and digital services, offering new digital solutions that cater to evolving consumer lifestyles beyond traditional telecom services, such as health, insurance, and gaming.
e& UAE continues to serve as a trusted partner for enterprises, meeting their connectivity needs and beyond. With a strong leadership position as a digital telco, e& UAE is committed to supporting customers in an increasingly hyper-connected world. The company is focused on future spaces such as private networks, autonomous vehicles, and AI, driving demand for sustainability and innovation.
For more information about e& UAE, visit: https://www.etisalat.ae.
