Dubai, UAE: Myco, a leading Web3 digital streaming platform, has secured the exclusive broadcasting rights for the Pakistan Super League (PSL) 10 in the MENA region. This landmark agreement makes Myco the sole destination for PSL fans in MENA, with no other TV or streaming platform authorized to broadcast the matches. The deal highlights Myco’s growing prominence as a leader in sports streaming, further solidifying its commitment to providing premium cricket and sports content to millions of fans.
PSL 10, which kicks off on April 11, 2025, will feature 34 thrilling matches with top-tier cricket talent from across the globe, including players from Australia, New Zealand, South Africa, Bangladesh, Afghanistan, Sri Lanka, the West Indies, and England. The league’s massive popularity, particularly among South Asian audiences, has cemented its reputation as one of the most-watched T20 tournaments worldwide. Thanks to this exclusive partnership, PSL 10 will be available solely on Myco’s platform throughout the UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, Iran, Iraq, Algeria, Egypt, Syria, Libya, and Yemen.
Fans can enjoy live PSL 10 coverage on Myco via Android, iOS, TV apps, and the website (www.myco.io), ensuring they never miss any of the exciting action. Myco’s innovative ‘watch and earn’ model enhances the viewing experience, rewarding fans for their time spent watching matches while advertisers contribute to user rewards.
“We are thrilled to bring the Pakistan Super League exclusively to Myco for the MENA region,” said Somair Rizvi, Co-Founder & CEO of Emerging Markets at Myco. “This historic deal ensures uninterrupted access to the ultimate PSL experience, wherever fans are. Our goal is to transform sports streaming, making it more accessible, immersive, and rewarding for viewers.”
Myco’s impressive track record includes securing broadcasting rights for major cricket events such as ICC tournaments, along with high-profile rights for the English Premier League, Formula E, global squash, Padel tournaments, and ILT20. This reinforces Myco’s reputation as a premier destination for live sports content.
To enhance accessibility, Myco is offering an economical subscription package for PSL 10, allowing subscribers to earn back their subscription fee—and more—through cash prizes linked to their live match watch time (T&Cs apply). Reward withdrawals are seamless, enabling users to transfer earnings directly to their bank accounts or digital wallets across the MENA region.
With over 20 million registered users and an impressive average watch time of 45 minutes per session, Myco’s watch-and-earn business model has proven highly successful. In just one month, the platform facilitated more than 15 million microtransactions across various markets for cricket and other live sports events.
Beyond sports, Myco provides a diverse streaming experience, offering free access to live TV channels, series, movies, and other events, ensuring there’s always engaging content for its users.
About Myco
Myco is a decentralized content streaming super app, integrating SVOD and AVOD capabilities within a decentralized environment. With over 20 million registered users and more than 50 million monthly active users across 190+ countries, Myco is the world’s fastest-growing Web3 streaming platform. The platform hosts over 1 million videos, ranging from live sports, films, documentaries, influencer & UGC content, and more. Myco’s unique Web3 economic layer empowers both viewers and content owners with true ownership.
Myco is available on Web, Apple Store, Google Playstore, Huawei App Gallery, and Android TV, delivering over 1 billion impressions in the past year. The platform also boasts advertising partnerships with over 100 top brands and content collaborations with 50+ premium global content channels.
