PALM, an Egyptian FinTech platform focused on incentivized, goal-based saving, has successfully closed a seven-figure pre-seed funding round led by 4DX Ventures with participation from Plus VC and international angel investors. The platform combines traditional investment strategies with behavioural nudges, rewarding users for consistent saving while offering returns from diversified assets such as equities, fixed income, and precious metals, along with exclusive merchant deals.
The new capital will accelerate customer acquisition, expand PALM’s product offerings, and grow its strategic partnerships ecosystem. Co-founder and CEO Mazen El Kerdany emphasized the company’s mission to transform how Egyptians save by embedding investment into everyday spending, supporting broader national goals including financial inclusion and increased participation in capital markets aligned with Egypt’s Vision 2030.
Co-founder Ahmed Ashour highlighted PALM’s focus on lowering barriers to managed investments, offering a modern, personalized, and rewarding saving experience accessible to all income levels, aiming to make saving a cultural movement across Egypt.
