Qatar-based technology platform Snoonu has invested in accounting startup Hasif as part of efforts to support SME digitisation and expand digital business infrastructure for small and medium-sized enterprises in the region.
The investment is aimed at strengthening access to digital financial management tools for SMEs, reflecting growing demand for cloud-based accounting, automation, and business operations platforms across Gulf markets.
Hasif focuses on providing accounting and financial management solutions designed to help businesses streamline operations, improve financial visibility, and accelerate digital adoption.
The move highlights the increasing role regional technology companies are playing in supporting startup ecosystems and enabling digital transformation among SMEs, which remain a critical pillar of Gulf economic diversification strategies.
Across the Middle East, SMEs are increasingly adopting SaaS platforms, fintech tools, and cloud-based operational systems as governments push wider digital economy agendas and encourage private sector modernisation.
Qatar has continued investing in entrepreneurship, innovation ecosystems, and digital infrastructure development as part of broader efforts to strengthen knowledge-based economic growth and technology-driven business activity.
Industry observers note that SME digitisation is becoming a major growth area for regional technology platforms, particularly in sectors tied to accounting, payments, logistics, HR, and enterprise workflow automation.
The investment also reflects broader regional momentum around embedded digital services, where larger technology platforms expand ecosystem capabilities through strategic startup partnerships and investments.
As Gulf markets continue accelerating digital transformation initiatives, access to scalable and locally relevant business technology solutions is expected to become increasingly important for SME competitiveness and operational efficiency.
Editor’s Note:
Snoonu’s investment in Hasif underscores the growing importance of SME-focused digital infrastructure across the Gulf. Financial management and operational software are emerging as foundational tools for business modernisation, while regional technology platforms increasingly position themselves as ecosystem enablers within the wider digital economy.
