Salama, a global leader in Shariah-compliant Takaful insurance, has announced a strategic partnership with Policybazaar.ae, one of the UAE’s leading regulated digital insurance brokers, to make Salama’s Life Takaful products more accessible through Policybazaar’s digital platform. This collaboration ensures full compliance with UAE regulatory standards while promoting broader adoption of ethical and transparent insurance solutions.
Rakesh Sudhakaran, Salama’s Chief Commercial Officer, emphasized the company’s commitment to innovation and ethical financial protection. He described the partnership as a pivotal step toward reshaping the Life Takaful landscape to better serve communities across the emirates.
Policybazaar.ae CEO Neeraj Gupta highlighted growing awareness among UAE residents about financial protection needs. He noted that integrating Salama’s Takaful solutions empowers customers to make informed and convenient insurance choices, helping close the protection gap in the UAE.
The partnership features a portfolio of Life and Savings Takaful products, including options with Return of Contribution guarantees, ensuring customers can maintain focus on long-term financial goals. Atul Kathuria, Business Head – Life Insurance at Policybazaar.ae, noted that Salama’s products offer a unique blend of security and financial planning with market-leading features like guaranteed principal protection.
Launched earlier this month, the initiative includes comprehensive educational content, dedicated product support, and a seamless customer experience. Salama and Policybazaar.ae jointly aim to redefine insurance delivery in the UAE through digital innovation, financial inclusion, and enduring family protection.
