Libya-based e-commerce platform Mataa has closed its first Seed investment round, backed by a group of Libyan business angels. This funding milestone will accelerate Mataa’s mission to develop digital commerce capabilities across Libya and the wider North African region.
Founder and CEO Ibrahim Shuwehdi stated that the new capital will enhance operational capacities, focusing on first-mile and last-mile logistics, expanding the central warehouse, and broadening supplier and product offerings. The company also plans to recruit experienced regional talent to support its strategic growth.
With over 6 million internet users nationwide, Mataa aims to strengthen its marketplace model, enabling Libyan merchants to reach a broader audience. The platform also supports Facebook-based sellers through seamless product integration to improve conversion rates and reduce dependence on paid advertising.
Shuwehdi noted that investor confidence in the founding team and Libya’s strategic position within an $830 billion North African market of 275 million people were critical factors in securing the investment. Beyond funding, Mataa hopes to inspire increased venture capital interest in Libya’s startup ecosystem.
