Jordan-based fintech MADA has secured USD 1.55 million in pre-seed funding, led by Vision Ventures with participation from D-Investments. The funding will fuel product development, strengthen the company’s technology infrastructure, and support its path toward full licensing and regional expansion.
Founded in 2018 by Mohammad Merie and Issa Ramadan, MADA specializes in consumer financing solutions through Buy Now, Pay Later (BNPL) services. Currently operating under the Central Bank of Jordan’s regulatory sandbox, the company is preparing to secure full licensing following its testing phase.
MADA’s BNPL model allows shoppers to split purchases into four interest-free installments, making shopping more accessible and stress-free. For merchants, the platform is designed to drive higher sales, strengthen customer loyalty, and expand market reach through seamless integrations and a trusted digital ecosystem.
The company’s mission is to promote financial inclusion and empower consumers by providing transparent, flexible, and technology-driven financing tools. With the new investment, MADA aims to accelerate its rollout in Jordan and expand regionally, positioning itself as a key player in the Middle East’s growing BNPL sector.
