Doha, October 7, 2025 — Dohatna Innovative Distribution, a subsidiary of Ali Bin Ali Holding, has signed a strategic memorandum of understanding (MoU) with Vodafone Qatar to enhance the telecom provider’s Consumer Direct Sales operations and deliver end-to-end customer services across the country.
The agreement, finalized on September 28, 2025, marks a new phase of collaboration between two leading Qatari enterprises committed to innovation, service excellence, and customer satisfaction.
Expanding Vodafone’s Retail and Sales Reach
Under the partnership, Dohatna Innovative Distribution will leverage its extensive retail and distribution expertise to support Vodafone Qatar’s consumer business, improving customer service delivery and driving market expansion. The collaboration aims to strengthen Vodafone’s retail presence while maintaining high operational and service standards.
The MoU signing took place at Ali Bin Ali Tower in Doha, attended by senior executives from both organizations, including Layal Nabeel Ali Bin Ali, Sébastien Farhat, Azhar Baksh, and Joseph Britto from Dohatna, alongside Baran Yurdagul, Simon O’Rourke, Adnan Zafar, and Kamlesh Chetandas representing Vodafone Qatar.
Shared Vision for Growth and Customer Experience
Speaking at the signing, Layal Nabeel Ali Bin Ali highlighted the collaboration as a forward-thinking partnership that aligns with Qatar’s vision for digital and economic growth.
“We look forward to supporting Vodafone Qatar in delivering exceptional customer experiences and driving future growth,” she said.
Echoing this sentiment, Baran Yurdagul, Chief Operating Officer at Vodafone Qatar, reaffirmed the company’s commitment to its customer-first strategy:
“At Vodafone Qatar, our focus on delivering outstanding customer experiences remains the foundation of our business and the central axis of all our operations.”
Strengthening Qatar’s Telecom Ecosystem
The partnership reflects both companies’ long-term commitment to advancing Qatar’s telecom retail landscape. By combining Vodafone Qatar’s robust service portfolio with Dohatna’s retail network and operational excellence, the alliance seeks to bring world-class telecommunications solutions closer to communities across the nation.
