e& Egypt has renewed its strategic partnership with leading digital entertainment platform Viu, ensuring Emerald, Hekaya, Ahlan, e& Money, e& coins program, and e& Business customers continue to enjoy exclusive access to top Arabic films, Korean content, and Asian series. The announcement was made during GITEX Global 2025 in Dubai.
The renewal reflects e& Egypt’s commitment to customer satisfaction and its broader strategy to expand high-value digital and entertainment services. Through this partnership, premium customers will gain seamless access to a rich content library tailored to diverse tastes, reinforcing e& Egypt’s position as a leader in integrated digital experiences.
Chief Consumer Officer Samer Mourad highlighted the value this collaboration brings to e&’s service portfolio, underscoring its role in advancing digital transformation. Viu MENA General Manager Samer Mazjoub expressed enthusiasm for the partnership renewal, noting that Viu’s content has strongly resonated with Egyptian audiences.
The partnership strengthens e& Egypt’s goal of building an integrated ecosystem where connectivity, technology, and entertainment converge. It aligns with the company’s wider digital transformation efforts across travel, entertainment, and digital financial services. During GITEX Global 2025, e& Egypt will also sign several technology-focused agreements and MoUs to expand its international collaborations.
Through this renewed partnership, e& Egypt enhances its premium offerings with exclusive content and deepens customer engagement across its ecosystem.
