Gulf Warehousing Company (GWC), one of the region’s leading logistics providers, has announced a strategic collaboration with Apify, a European cloud platform known for web data extraction, automation, and AI-driven workflows, during Web Summit Qatar 2026.
The collaboration combines GWC’s regional and global logistics infrastructure with Apify’s AI capabilities and Model Context Protocol (MCP) framework to help e-commerce businesses enter new markets, scale operations, and accelerate cross-border growth across the Middle East, Asia, Africa, and other high-growth regions.
The initiative directly addresses challenges faced by digital-first businesses, including market intelligence, demand discovery, competitive analysis, and cross-border execution. By integrating logistics, data, and automation into a unified operating model, the collaboration aims to reduce time-to-market and remove the operational and technical friction that often slows early-stage and scaling e-commerce ventures.
Group CEO Matthew Kearns said GWC’s role in e-commerce extends far beyond logistics. He noted that the company’s objective is to enable businesses to grow, sell, and expand into new markets while scaling alongside them.
He added that interoperability between logistics, data, and AI is central to building an integrated e-commerce ecosystem that enables faster expansion, smarter decision-making, and seamless cross-border execution.
As a first-time participant at Web Summit Qatar, GWC is demonstrating how the integration of technology and AI into logistics can unlock new growth pathways for e-commerce and the digital economy, in alignment with its long-term strategy and Qatar National Vision 2030.
Jan Čurn, CEO of Apify, highlighted the strategic strength of the partnership, stating that while GWC brings deep market understanding and infrastructure, Apify contributes expertise in web data and automation.
Under the collaboration, both companies will develop AI-powered workflows and MCP-based solutions tailored to practical e-commerce use cases such as product discovery, demand analysis, lead generation, and cross-border go-to-market execution.
They will also host founder-focused masterclasses and technical sessions at Web Summit Qatar to help entrepreneurs and digital-first businesses understand how to leverage AI and automation for sustainable growth.
GWC will provide regional market access, logistics integration, and go-to-market enablement, while Apify will contribute its cloud platform, AI agents, and automation tools with integrations across leading workflow systems.
The collaboration strengthens GWC’s positioning as a strategic enabler of cross-border e-commerce ecosystems that combine infrastructure, intelligence, and execution.
