A safer, more secure and private way to pay with iPhone and Apple Watch
Cairo — 25 February 2026 — Emirates NBD – Egypt, a leading financial services brand in the MENAT region, today brings its customers Apple Pay, a safer, more secure and private way to pay that helps customers avoid handing their payment card to someone else, touching physical buttons or exchanging cash, and uses the power of iPhone to protect every transaction.
Customers simply hold their iPhone or Apple Watch near a payment terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID or device passcode, as well as a one-time unique dynamic security code. Apple Pay is accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores and many more places. Customers can also use Apple Pay on iPhone, iPad and Mac to make faster and more convenient purchases in apps or on the web in Safari without having to create accounts or repeatedly type in shipping and billing information.
Apple Pay makes it easier to pay for food and grocery deliveries, online shopping, transportation and parking, among other services. Apple Pay can also be used to make payments in apps on Apple Watch. Security and privacy are at the core of Apple Pay.
When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device or on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element, an industry-standard certified chip designed to store payment information safely on the device. Apple Pay is easy to set up.
On iPhone, customers simply open the Wallet app, tap + and follow the steps to add their Emirates NBD credit or debit cards. Once a card is added to iPhone, Apple Watch, iPad or Mac, customers can start using Apple Pay on that device right away.
Customers will continue to receive all of the rewards and benefits offered by Emirates NBD’s cards.
The Apple Pay launch service comes with 50% cashback for all Emirates NBD cardholders and aligns with Egypt’s accelerated efforts to expand digital payment solutions, supporting the transformation of the financial environment toward a more flexible and secure digital economy that enhances consumer confidence in electronic payments. The launch also reflects the vision of Emirates NBD – Egypt to keep pace with the latest global standards in digital banking services and its support for Egypt’s Vision 2030 in transforming into an integrated digital economy that provides innovative and secure services for all segments of society.
For more information on Apple Pay, visit http://www.apple.com/apple-pay/
For more information on Apple Pay with Emirates NBD Egypt, visit https://www.emiratesnbd.com.eg/en/personal-banking/cards/apple-pay
