Truecaller has signed a strategic reseller agreement with AnyMind Group to strengthen its advertising footprint across the Middle East, North Africa, and Southeast Asia.
Under the deal, AnyMind will act as the exclusive intermediary for Truecaller’s ad inventory in markets including Egypt, UAE, Qatar, Saudi Arabia, Ghana, Nigeria, Morocco, Malaysia, Singapore, and Vietnam. The partnership aims to help brands and agencies utilize Truecaller’s premium ad formats to reach highly engaged users through targeted, data-driven campaigns.
By combining Truecaller’s global scale and proprietary data capabilities with AnyMind’s regional expertise and strong advertiser relationships, the collaboration seeks to unlock greater monetisation opportunities and drive measurable growth in fast-evolving digital markets. The move supports Truecaller’s broader international expansion strategy and focus on sustainable advertising revenue growth in emerging economies.
