Streaming platform tapmad has expanded its Pakistan Super League (PSL) coverage to Bangladesh, Sri Lanka, and Nepal, strengthening its regional footprint across South Asia.
The platform is adopting a market-specific model, offering paid subscriptions in Pakistan and Bangladesh, while providing free streaming access in Sri Lanka and Nepal to drive wider audience reach and engagement.
This expansion enhances PSL’s international visibility, tapping into growing demand for digital cricket content and attracting new fan bases beyond traditional markets.
The move positions tapmad as a key digital partner in PSL’s global growth strategy, leveraging flexible access models to scale viewership across the region.
