UAE operator du has announced a business continuity initiative targeting small and medium enterprises and startups across the UAE, framed around three pillars: enhanced connectivity support with exclusive business offers, upgraded mobile plans and productivity bundles, and new services described as forthcoming but not yet specified.
The initiative, announced on 4 April under the theme “Because Your Business Continuity Matters”, positions du as a connectivity resilience partner for the UAE’s SME and startup community. No pricing, product specifics or eligible business count were disclosed in the announcement.
Du CEO Fahad Al Hassawi said the company’s commitment goes beyond service provision to ensuring businesses can focus on growth while the operator manages connectivity continuity.
Editor’s Note: The timing is pointed — the announcement lands as UAE businesses absorb the operational uncertainty generated by the Iran conflict and its effects on regional supply chains and economic confidence. Du’s framing of connectivity as a resilience tool rather than a commodity product reflects a broader shift in how Gulf operators are positioning themselves to enterprise customers during the current period of regional instability.
