Sabre Corporation, a global leader in software and technology solutions for the travel industry, recently held a Technology Day in Jeddah, Saudi Arabia. The event brought together prominent figures from the travel sector, including airlines, travel agencies, and media representatives, to highlight Sabre’s latest innovations and reaffirm its commitment to the Saudi market. The company’s focus on next-generation travel technology underscores its strategic investment in addressing the evolving needs of the region.
During the event, Sabre introduced advanced travel technologies designed to empower Saudi travel companies to meet the demands of modern, tech-savvy travelers. Attendees witnessed live demonstrations of Sabre’s multi-source platform, which optimizes content distribution, alongside cutting-edge AI, New Distribution Capability (NDC), and corporate travel tools that enable personalized and seamless travel experiences.
Discussions at the event also explored emerging travel trends in Saudi Arabia, particularly the increasing role of mobile technology in travel planning and bookings. Sabre’s solutions are tailored to help travel providers fulfill the expectations of the region’s digitally connected travelers, ultimately enhancing the overall customer experience.
“Sabre is committed to empowering Saudi Arabia’s travel marketplace with the technology and tools needed to thrive in this dynamic industry,” stated Essa Al Nasser, Commercial Regional Director for Sabre Travel Network Middle East. “Our investments in new offices, talent acquisition, and advanced solutions reflect the incredible potential we see in this area. We look forward to supporting our partners as we work together to transform the travel experience for Saudi travelers.”
As part of its ongoing strategy, Sabre is reinforcing its presence in Saudi Arabia by expanding its team and opening new offices. Recently, the company announced a partnership with Riyadh Air, equipping the airline with its SabreMosaic™ Offer Optimization technology, making Riyadh Air the first fully digital carrier operating on an offer-and-order basis. This collaboration, along with partnerships with innovative local companies like Almatar and industry giants such as Kanoo Travel and Dnata, further demonstrates Sabre’s dedication to driving innovation within Saudi Arabia’s travel industry.
