du, the leading telecom and digital services provider in the UAE, has entered a strategic partnership with Telefónica to drive innovation and foster mutual business growth. Through this collaboration, du becomes a part of the Telefónica Partners Program, connecting over 65 markets across Europe, Latin America, the Middle East, and Africa.
This partnership aims to enhance du’s operational capabilities by exchanging best practices, leveraging Telefónica’s vast expertise, and exploring new opportunities for joint projects. It strengthens du’s position in the global digital ecosystem while aligning with the UAE’s ambitious digital agenda. The collaboration will span various operational areas, enhancing du’s innovation capacity and supporting the nation’s digital transformation.
Fahad Al Hassawi, CEO of du, stated, “This strategic partnership with Telefónica enables us to propel the UAE onto the global stage of innovation excellence. It supports our goal of enhancing the country’s digital landscape and integrating seamlessly with the global digital ecosystem.”
Furthermore, du’s affiliation with the Alaian telecom alliance, which includes eleven major global telecom players, further bolsters its collaborative and innovative capabilities. This alliance will provide du with access to a vast network of leading telecom companies and opportunities to collaborate with disruptive start-ups globally.
Mark Evans, Chief Strategy & Development Officer of Telefónica, expressed his enthusiasm, saying, “This partnership represents an important milestone in our growth strategy and industry collaboration efforts. We are confident that working together will bring significant value to both organizations and our customers.”
The du-Telefónica partnership marks a major step toward supporting the UAE’s digital vision, combining the scale, expertise, and market presence of both companies to explore opportunities in various strategic areas, including B2B, B2C, innovation, procurement, and digital services.
