Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Spotify partners with Carry1st to provide music sponsorship for the Africa Cup 2025 CODM tournament, enhancing fan experience with live performances and curated playlists ahead of the Lagos finals.
Zain Iraq has partnered with KRAFTON Europe to empower Iraqi youth and boost the country’s gaming and esports scene. The MoU will launch initiatives under the Zain esports brand, bring KRAFTON’s premium gaming portfolio to Iraq, and organize specialized events tailored to local esports enthusiasts.
Kratos Gaming Network (KGeN), formerly IndiGG, has expanded into the MENA region with a new headquarters in Bahrain. This move aims to tap into the growing gaming and Web3 sectors, offering services like the Proof of Gamer identity system. KGeN plans to form key partnerships in AI and Web3.
Kratos Gamer Network (KGeN) has opened its regional headquarters in Bahrain to expand its presence in the MENA gaming market. The new headquarters will introduce a universal gamer reputation framework and leverage blockchain technology to enhance gaming experiences, connecting local communities with global game publishers.
Africa’s gaming sector reached $1.8 billion in 2024, with mobile gaming accounting for 90% of the market. The region experienced significant growth, driven by affordable smartphones and improved internet access. Egypt, Nigeria, and South Africa led the market, with competitive gaming and eSports continuing to expand.
SLT-MOBITEL has partnered with Echo System Digital Ventures to launch Playstreet, a premium gaming platform in Sri Lanka. Offering over 200 games, the platform provides an affordable and user-friendly gaming experience. It targets Sri Lankans aged 18-35 and features rewards for players, helping diversify SLT-MOBITEL’s digital services.
Ooredoo has launched an entertaining campaign highlighting its network strength. Through humorous characters representing connectivity issues, the series showcases how Ooredoo solves frustrations, especially for gamers. With local influencers in each market, the campaign emphasizes Ooredoo’s commitment to innovation and seamless connectivity, offering an upgraded user experience.
Zain Group celebrated the success of Zain Esports in 2024, hosting 50 tournaments across the Middle East. With 820,000 unique viewers and a growing social media presence, Zain continues to strengthen its esports ecosystem, focusing on expanding gaming initiatives and competitions in 2025 and beyond.
The initiative supports Saudi Arabia’s Vision 2030 by enhancing the local gaming sector.
In addition to capital UMX Studio will get help to support the expansion of their existing portfolio, expand their audiences across global markets, and build games in new genres.