Algeria’s Yassir expands into adtech with Kawarizmi acquisition
Yassir acquires Kawarizmi to build a data-driven adtech ecosystem, expanding beyond super app services into retail media and programmatic advertising.
Yassir acquires Kawarizmi to build a data-driven adtech ecosystem, expanding beyond super app services into retail media and programmatic advertising.
Morocco ranks fourth in MENA with nine companies in Forbes’ top 100, led by banking, telecom, and infrastructure players, highlighting its growing regional economic influence beyond the GCC.
NextAud.io has become AdsWizz’s exclusive sales partner for streaming and podcast advertising in several MENA markets, giving advertisers access to global podcast inventory including the SiriusXM Podcast Network while supporting regional creators through the Simplecast platform.
Startups across the MENA region secure new funding to scale innovations in semiconductors, AI infrastructure, mobility platforms, healthtech training and digital real estate services.
Zain Group reported strong 2025 results with revenue of $7.44bn up 14%, net income doubling to $777m, EBITDA margin 34%. Customer base reached 50.9m. Data, enterprise, fintech and new verticals drove growth, supported by $1.5bn capex and 5G expansion across key markets. Eight markets delivered improved operational performance and profitability.
Zain Group reported revenue of $7.44 billion for 2025, with net income rising 103% to $777 million, driven by data growth, digital services, and expansion into new business verticals. Strong investments in network infrastructure and enterprise solutions supported growth across its Middle East and Africa operations.
Wood Mackenzie analysts say the MENA region is rapidly emerging as a global solar hub, with solar capacity projected to reach 140GW by 2030 and manufacturing capacity expanding as countries invest in domestic supply chains to support large-scale renewable energy growth.
Forbes Middle East’s Top Tech Leaders 2026 ranking highlights the UAE’s dominance in regional technology leadership, with executives from government, global tech firms, and major regional companies recognised for driving AI, cloud, and digital transformation across MENA.
Moroccan proptech Yakeey has raised a record $15 million Series A round, with Beltone Venture Capital joining IFC, Enza Capital, and 212 Founders. The funding will help Yakeey scale its end-to-end digital real estate platform, modernise property transactions in Morocco, and expand regionally across North Africa.
EY has launched Studio+ across Mena, bringing together regional and global expertise in design, technology, and customer experience. The new offering helps organisations deliver end-to-end, AI-powered transformation, with a focus on measurable impact. The launch in Riyadh also saw EY sign an MoU with stc to drive ecosystem-led innovation.