Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Morocco has launched a $140 million startup funding programme under its Digital 2030 strategy to accelerate innovation and scale entrepreneurship. Announced at Digital Now Forum 2025, the initiative combines venture-building support, venture capital funding, and Technopark expansion, with targets of 1,000 startups by 2026 and 3,000 by 2030.
Morocco is committing MAD 1.3 billion under its Digital 2030 strategy to support startups through venture building, venture capital, and Technopark expansion. The initiative aims to create 3,000 startups by 2030, strengthen private investment, promote inclusive digital growth, and position the country as a regional innovation hub.
Morocco’s E-Commerce Market Approaches $1.7 Billion in 2025 as Fashion, Electronics, and Beauty Drive Growth
Rabat: Morocco’s e-commerce market is projected to reach nearly $1.7 billion in revenue in 2025, reflecting sustained growth fueled by digital adoption and rising consumer confidence in online shopping, according to an analysis by Concli.com based on Statista’s Digital Market Outlook data. Online spending in Morocco has more than doubled since 2017, driven primarily by fashion, consumer electronics, and beauty and personal care products.
Fashion remains the country’s largest online segment, with revenues expected to reach $556 million by the end of 2025. Apparel accounts for the majority of spending, followed by accessories and footwear. Growth is supported by a young, digitally engaged population, the popularity of fast-fashion platforms and social-commerce channels, and the growing availability of international brands through seasonal promotions.
Consumer electronics represent one of the fastest-growing categories, with revenues forecast to exceed $370 million in 2025. Smartphones account for nearly two-thirds of the segment, reflecting Morocco’s mobile-first consumer behaviour. Rising demand for mid-range devices, faster replacement cycles, increased availability of refurbished products, and broader use of digital payments continue to accelerate online electronics sales.
Beauty and personal care are also emerging as a dynamic growth area, with revenues projected to surpass $111 million this year. While personal care products remain the foundation of the segment, cosmetics and skincare are expanding most rapidly, driven by social media influence, rising interest in skincare routines, improved trust in certified sellers, and wider online availability of both local and international brands.
The continued expansion of e-commerce highlights Morocco’s maturing digital economy, supported by improved logistics, increased digital literacy, and wider adoption of electronic payments and mobile wallets. However, challenges remain, including heavy reliance on cash-on-delivery, return policy clarity, and the need to ensure product authenticity. Platforms that emphasise transparency and consumer trust are expected to play an increasingly important role in shaping safer online shopping experiences.
Moroccan startup Reborn has won the NBA Africa Triple-Double Accelerator 2025, beating over 700 organizations from across Africa. The sports tech company will receive funding, global incubation, and access to major innovation ecosystems, reinforcing Morocco’s growing leadership in AI-driven sports performance solutions.
Morocco is accelerating its national AI strategy through new ethical regulations, a dedicated AI directorate, sovereign cloud infrastructure, and a nationwide network of JAZARI institutes. Anchored in the Morocco Digital 2030 roadmap, the initiative aims to strengthen digital sovereignty, boost innovation, and position the country as a regional AI and technology hub.
Morocco has launched a centralized digital platform to modernize water infrastructure oversight nationwide. By integrating real-time data, improving cybersecurity, and harmonizing operations, the initiative aims to address water scarcity, reduce losses, and strengthen supply resilience amid ongoing drought and demographic pressures.
Helios and Fipar-Holding have launched 3MDC, a hybrid-cloud digital infrastructure platform formed through the acquisition of Maroc Datacenter, Munisys, and Medasys. With a balanced ownership structure and strong local governance, 3MDC aims to accelerate Morocco’s digital transformation and expand its role as a regional tech hub.
TOD has launched in Morocco ahead of AFCON 2025, offering 4K streaming, AI-driven personalization, multi-device access, and a unified catalog of sports and entertainment. The expansion aligns with Morocco’s 5G rollout and digital transformation, giving fans premium access to global tournaments and regional content.
Marjane has adopted Huawei’s AI-powered Xinghe Unified SASE platform to support its rapid retail expansion across Morocco. The solution enables faster branch deployment, improved checkout performance, and advanced cybersecurity for more than 10,000 daily transactions per store. The partnership strengthens Marjane’s nationwide growth with secure, scalable digital infrastructure.
Taager has expanded into Morocco with the launch of a Casablanca office as part of its MENA growth strategy following a $6.75 million funding round earlier in 2025. The platform enables sellers to run online businesses without holding inventory, handling fulfillment on their behalf. Morocco’s high internet penetration and fast-growing social commerce market make it a strategic entry point for Taager’s North Africa expansion.