Samsung Gulf Electronics is thrilled to announce the launch of Samsung TV Plus in the UAE. This free ad-supported TV (FAST) and video service offers a variety of live channels and content across diverse genres, including news, sports, and entertainment, on the Samsung TV platform.
Originally launched globally in 2015, Samsung TV Plus comes pre-installed on Samsung TVs from 2016 onwards. With this latest launch, the service is now available in the UAE across the 2022-2024 Samsung TV models, and will soon expand to include 2020 and 2021 models. Samsung TV users in the UAE can now enjoy a rich array of entertainment, drama, lifestyle channels, and more, all for free. The service will initially feature 20 channels, with plans to add more in the coming months.
Nikola Aksentijevic, Director and Head of Visual Display Division at Samsung Gulf Electronics, commented, “We’re excited to introduce Samsung TV Plus to our valued customers in the UAE. This marks the beginning of an exciting journey to bring premium, free entertainment to the region. Our vision is to build a platform that truly resonates with our Gulf audience. To achieve this, we warmly welcome all content partners and providers to join us in this effort as we curate a diverse array of content that reflects the unique tastes and preferences of viewers in the UAE and beyond.”
The service will feature top local and globally localized content across five genres: Entertainment, Drama, Natural History, Lifestyle, and Kids, through 12 Arabic, 4 English, and 4 English channels with Arabic subtitles. Among these are partnerships with leading content publishers and studios, providing dedicated channels like MBC’s Shahid, Zee Entertainment, BBC Studios, Nature Time, and Blue Ant Media, catering to the tastes of Gulf audiences.
Key features of Samsung TV Plus include a premium position within the first screen launcher, a user-friendly interface that mimics traditional broadcast channels, and a dedicated landing page for optimized content discovery. Users can also mark favorite channels and access information about live shows, channels, and future programming. Additionally, a right-to-left user interface is available for Arabic users, ensuring a curated experience for the MENA audience.
Samsung TVs, powered by the advanced Tizen operating system, offer unique and improved use with enhanced app interactions, personalized recommendations, and seamless connectivity with other devices. Advanced AI features, including 8K AI Upscaling Pro, AI Motion Enhancer Pro, and Adaptive Sound Pro, revolutionize the viewing experience with superior picture quality and sound optimization.
Samsung Gulf Electronics is committed to delivering high-quality content and exceptional viewing experiences to its users worldwide. The launch of Samsung TV Plus in the UAE marks another step in that direction. By offering a diverse array of local and international content and leveraging the advanced features of Samsung TVs, Samsung aims to redefine entertainment for its users regionally and globally.
About Samsung TV Plus
Samsung TV Plus is Samsung’s free ad-supported streaming TV (FAST) and video-on-demand service, offering nearly 2,500 channels globally, as well as thousands of shows and movies on-demand across news, sports, entertainment, auto, design, and more. As one of the first FAST platforms from a device manufacturer, Samsung TV Plus is directly integrated into all 2016-2024 Samsung TVs, available on Samsung Galaxy mobile devices, and free without any subscription or login required on the web. For the Kingdom of Saudi Arabia, the United Arab Emirates, and Egypt, users can enjoy Samsung TV Plus on Samsung Smart TVs from 2022 up to 2024 TV models.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, memory, system LSI, foundry, and LED solutions, delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
