Liferay, a leading provider of digital experience platform (DXP) solutions, has announced a partnership with PwC Middle East, one of the world’s foremost professional services firms, to improve digital experiences for businesses in the region.
This collaboration merges Liferay’s advanced technology with PwC Middle East’s expertise in advisory and technology delivery, resulting in a comprehensive suite of digital services designed to elevate customer engagement strategies. In an increasingly competitive digital landscape, such collaborations are vital for businesses seeking to innovate and optimize their digital experiences.
By integrating Liferay’s robust DXP capabilities with PwC Middle East’s insights into digital strategy, experience design, and digital delivery, this alliance aims to equip organizations with the tools necessary to create digital experiences that drive growth. This partnership marks a significant step toward a more technologically advanced future for clients across the region.
The strategic alliance was formalized during a Memorandum of Understanding (MoU) signing at Gitex Global, attended by Moussalam Dalati, General Manager for MEA and France at Liferay, and Esan Tabrizi, Partner and Customer Transformation Practice Leader at PwC Middle East.
Tabrizi stated, “This collaboration is a testament to our commitment to delivering the best solutions to our clients in the Middle East. With Liferay’s innovative DXP technology, we will enhance digital experience management and provide a more digitally-driven approach to customer engagement challenges. We look forward to offering unparalleled digital services and improving customer experience efficiency in the region. At PwC Middle East, we are dedicated to supporting our clients on their transformation journeys, ensuring that the outcomes we deliver are sustainable through a transparent strategy and execution.”
Dalati added, “Liferay is actively reimagining its presence in the MENA region by expanding its footprint through strong customer relationships across various sectors, supported by a robust partner network. Our collaboration with PwC Middle East aligns with our strategy to deliver comprehensive digital experience solutions through this optimal partnership. By integrating PwC’s expertise in digital strategy with Liferay DXP, we aim to create scalable, future-ready frameworks that set new standards for excellence in digital experiences throughout the region.”
This strategic collaboration will deliver customized digital experiences across multiple touchpoints, including customer websites, mobile applications, and e-commerce platforms. PwC will complement these efforts with data-driven insights and expertise, enabling clients to continuously refine and enhance their digital experiences in response to evolving market demands.
