Salam, a telecommunications and IT company in Saudi Arabia, has signed a strategic partnership with Publicis Groupe Middle East to improve customer experiences through innovative digital solutions. Publicis, which already handles Salam’s creative communications, will now integrate services from Digitas, its marketing transformation agency, to elevate Salam’s digital presence. This collaboration aligns with Salam’s long-term goal of becoming a leader in integrated digital services. The deal was signed during a ceremony with key officials from both companies, highlighting the commitment to enhancing digital transformation in Saudi Arabia.
Saudi’s Salam Partners with Publicis to Enhance Customer Experience Through Digital Services
