Symmetry Group Limited, a leader in digital technology and experiences, has been selected to elevate the digital presence of ONIC, a digital telecommunications brand operating in Pakistan. The collaboration will leverage Symmetry Group’s expertise to redefine ONIC’s digital identity and operations, marking a significant step in the evolution of Pakistan’s digital telecom landscape.
ONIC is a joint initiative between Circles Life Singapore and e& (Etisalat) UAE, operating as a digital brand under Pak Telecom Mobile Limited (Ufone). The venture combines Circles Life’s expertise in telco digital transformation with e&’s prominence as a leading telecommunications provider in the MENAP region. Together, they launched ONIC as a solution designed to empower Mobile Network Operators (MNOs) to introduce digital telecom brands.
Symmetry Group offers a wide range of capabilities, including digital strategy, transformation, artificial intelligence, digital commerce, data science, mobility solutions, retail research, and interactive marketing. This partnership aims to position ONIC as a major force in Pakistan’s growing digital telecommunications market.
The announcement was made public through a filing with the Pakistan Stock Exchange (PSX), highlighting the strategic significance of the collaboration for both ONIC and the broader digital telecom sector in Pakistan.
