Saudi Arabia’s e-commerce sector experienced a remarkable surge in March 2025, with MADA card transactions reaching a record SR27.55 billion (approximately $7.34 billion), marking a 73.4% year-on-year increase. This growth highlights the Kingdom’s rapid expansion of its digital payment ecosystem.
The boost in online shopping can be attributed to several factors, including the increasing adoption of MADA cards, which are Saudi Arabia’s national debit cards. These cards are being integrated into a growing number of digital platforms, making online transactions more seamless for consumers. Furthermore, government efforts to promote digital payments and improve cybersecurity have bolstered consumer confidence, encouraging more people to shop online.
This surge in e-commerce activity signals a transformation in Saudi Arabia’s retail landscape, with more consumers opting for the convenience and security of online shopping. As digital payment infrastructure continues to evolve and consumer habits shift, this trend is expected to persist in the coming years.
