Strengthening In-Region Expertise to Deliver Superior Salesforce Solutions and Support Across Middle East and Africa
Dubai, UAE – October 2, 2025 – NTT DATA, a global leader in digital business and technology services, today announced its acquisition of EXAH, a leading Salesforce Consulting Partner and AI implementation specialist. This strategic move is set to deliver an end-to-end Salesforce and AI delivery experience to customers across the Middle East and Africa (MEA) region, enhancing NTT DATA’s local expertise with EXAH’s deep technical skills and proven record of customer-focused Salesforce delivery.
Salesforce plays a key role in NTT DATA’s growth strategy, providing a unified view of customer data that enables personalized experience and efficient service delivery. AI-powered insights further enhance operations by automating workflows, predicting customer behavior, and supporting smarter decision-making. The acquisition of EXAH strengthens NTT DATA’s commitment to expanding its cloud-based customer engagement capabilities within the Salesforce ecosystem across the MEA region.
With over 20 years of partnership and more than 3,500 Salesforce projects worldwide, NTT DATA’s expertise is recognized through four consecutive Salesforce Partner Innovation Awards. This acquisition marks a strategic step toward delivering locally relevant solutions and reinforcing market leadership.
Alan Turnley-Jones, CEO of NTT DATA in Middle East and Africa, said, “EXAH’s team of experts and their strong reputation within the Salesforce partner ecosystem make them an ideal addition to NTT DATA. This acquisition allows us to provide greater value to our clients by combining EXAH’s expertise with NTT DATA’s global capabilities and strategic partnerships. Together, we are committed to meeting our clients’ needs with innovative solutions that enhance customer engagement and drive business growth.”
“Delivering exceptional customer value through innovation is our founding principle, and we’re proud to join NTT DATA’s global team to drive ever-growing value for our clients and partners across the African market and beyond,” said Tiaan le Roux, Managing Director of EXAH.
Turnley-Jones continued, “Integration is everything in today’s technology landscape. In 2023, our acquisition of Apisero, a global MuleSoft consulting firm, aimed to strengthen our ability to connect clients’ technology across voice, digital, and CRM channels, including Amazon Connect. With EXAH, we deepen our Salesforce expertise across all stages – from integration to post-implementation support – ensuring local expertise is always on hand for our clients.”
Adding EXAH to the NTT DATA family also creates new opportunities for career growth and skill diversification within NTT DATA, especially in Salesforce and related technologies. This acquisition aligns with NTT DATA’s strategic focus on customer engagement, identifying market needs, and fostering local skills development. As part of this commitment, NTT DATA has recently launched a young talent program to build grassroots Salesforce skills and mentor the next generation of experts.
With EXAH, NTT DATA is poised to bring even more robust solutions to its clients across the MEA region, combining global experience with in-country expertise for unparalleled customer service and engagement.
For more information, visit our website.
About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.
Visit us at nttdata.com
