Dubai, October 7, 2025 — du, the UAE’s leading telecom and digital services provider, has launched its latest innovation drive — “Go on Easy Mode”, a comprehensive digital transformation initiative designed to put customers firmly at the center of every digital interaction.
The initiative underscores du’s mission to deliver simplicity, accessibility, and control, empowering users to manage their telecommunications needs seamlessly and independently through an enhanced self-service ecosystem.
Simplifying the Digital Experience
“Go on Easy Mode” reimagines customer engagement by streamlining complex processes into effortless, intuitive interactions. Customers can now enjoy full control of their accounts through:
- Enhanced self-service capabilities
- Integration with UAE PASS for secure authentication
- Intelligent automation that personalizes and anticipates user needs
This customer-first approach eliminates traditional barriers — long queues, paperwork, and limited service hours — replacing them with 24/7 access to essential telecom services, such as bill payments, personal information updates, and new service activations.
Accessibility and Sustainability at the Core
du’s redesigned digital ecosystem emphasizes inclusive design, ensuring users of all digital proficiency levels can confidently navigate services. Step-by-step guides, intuitive interfaces, and multiple engagement modes cater to diverse customer preferences.
The initiative also contributes to the UAE’s national digital transformation and sustainability goals by promoting paperless solutions, reducing physical touchpoints, and minimizing environmental impact.
Driving a Smarter, More Secure Future
With secure UAE PASS integration, instant digital onboarding, and automation-driven efficiency, du’s “Go on Easy Mode” initiative sets a new standard in customer empowerment and operational agility. The transformation aligns with the company’s broader commitment to digital excellence, reliability, and environmental responsibility — ensuring every customer interaction is fast, secure, and effortless.
