Casablanca, November 10, 2025 — Moroccan startup Chari, a Y Combinator–backed B2B e-commerce and fintech platform, has raised new funding from Egypt’s DisrupTech Ventures as part of its Series A extension round. The investment strengthens Chari’s mission to digitize informal retail and expand financial inclusion across North and West Africa.
Founded in 2020 by Ismael and Sophia Belkhayat, Chari enables traditional neighborhood store owners to order fast-moving consumer goods (FMCGs) and receive deliveries within hours. With over 20,000 retailers onboarded across Morocco, and operations in Tunisia and Ivory Coast, Chari is building a connected retail-fintech ecosystem that integrates instant working capital, embedded payments, and insurance solutions directly into merchant operations.
This latest funding follows Chari’s US$12 million Series A round, reinforcing investor confidence in its regional growth strategy. As part of the deal, DisrupTech Ventures — a Cairo-based early-stage VC focused on fintech and digital infrastructure — will join Chari’s board of directors to help guide its next phase of expansion.
“With DisrupTech’s backing, we are accelerating our mission to turn every corner shop into a financial access point,” said Ismael Belkhayat, CEO and co-founder of Chari. “Together, we will continue to build technologies that drive financial inclusion and economic growth across Africa.”
Mohamed Okasha, Managing Partner at DisrupTech Ventures, described the investment as a strategic milestone:
“Chari is redefining how financial services are delivered at the grassroots level. By empowering small shops to act as financial gateways, Chari is creating the foundation for a new, inclusive fintech infrastructure in Morocco.”
The partnership underscores a growing synergy between North African fintech ecosystems and positions Chari as a key player in transforming Africa’s informal retail economy through digital financial empowerment.
