Live from 11 to 18 December, Daraz 12.12 Grand Year End Sale brings a curated line-up of popular brands and trusted sellers together for a nationwide year-end celebration of value.
Karachi, December 11, 2025:
Daraz Pakistan is all set to launch its 12.12 Grand Year End Sale, giving customers across the country a final chance to unlock big savings before the close of the year. The campaign will run from 8PM on 11 December until 18 December, with an action-packed opening that includes Brand Rush Hour, One Rupee Game, and Shop & Win rewards.
This year’s 12.12 is powered by a wide network of banking and digital payment partners, enabling customers to enjoy extra savings of up to 40% off when paying through preferred channels. Leading banks including MCB, Meezan Bank, AlBaraka Bank, and Soneri Bank are offering special discounts or installment plans on selected cards.
Alongside bank offers, Pakistan’s top digital wallets and payment solutions are also participating. Customers who choose to pay with Easypaisa, JazzCash, or UPaisa can benefit from additional value through instant discounts, cashback, or special payment promotions on selected products and time slots. These partnerships are designed to reward secure digital payments while making high-quality products more affordable.
Daraz has also lined up an extensive range of brand partners across key categories, making 12.12 a one-stop event for end-of-year shopping. Deals will be available from popular names such as Jenpharm, Philips, Remington, Servis, Zellbury, Fitted, L’Oréal, Lipton, and Unilever.
In the home, living, and appliances segment, brands including Haier, Zero Lifestyle, Cherry Home Appliances, JC Buckman, Sereno Life, and Molty Home will offer attractive deals on everything from large appliances to bedding and décor, helping customers refresh their homes for the new year. During Brand Rush Hours, customers can enjoy flat 30% off or more on top brands.
Engagement mechanics such as the One Rupee Game and Shop & Win will run throughout the campaign, giving customers a chance to win exciting rewards worth up to PKR 1 million. By participating through the Daraz app, users can play for surprise prizes and enter lucky draws linked to their purchases, adding fun and anticipation to the shopping experience.
“12.12 is our way of turning the end of the year into a nationwide celebration for our customers and partners,” said Ehsan Saya, Managing Director, Daraz Pakistan. “We have an incredible line-up of trusted brands and hardworking sellers coming together to create a week of exciting prices, fresh assortments, and surprise moments. It is a celebration of value and choice that gives everyone one last big reason to get excited before the year ends.”
He added that Daraz continues to focus on building trust and convenience in online shopping by combining strong brand assortments, reliable delivery, and secure digital payment options. The 12.12 campaign marks the final flagship event in Daraz’s annual shopping calendar, following the 11.11 mega sale and closing the year with another countrywide celebration of value.
Customers can access all 12.12 deals, bank offers, and games exclusively through the Daraz app and website. To make the most of Brand Rush Hour and limited-time vouchers, shoppers are encouraged to add favourite products to cart in advance, activate preferred bank cards and digital wallets, and stay tuned at 8PM on 11 December when the sale goes live.
About Daraz Group
Founded in 2015, Daraz is the leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It empowers sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payments, and financial services, Daraz aims to deliver an immersive, personalized shopping experience while uplifting South Asian communities through the power of commerce.
For more information, visit www.daraz.com or follow Daraz on LinkedIn for corporate updates.
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