NextAud.io has signed an agreement with AdsWizz Inc. to become the exclusive sales representative for streaming and podcast advertising inventory across key Middle East and North Africa markets, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, the UAE, and Egypt.
Through the partnership, advertisers in these markets will gain access to AdsWizz’s global marketplace of streaming and podcast inventory, including content from the SiriusXM Podcast Network. The deal strengthens NextAud.io’s position in the regional digital audio advertising ecosystem and expands access to programmatic audio campaigns for brands targeting engaged listeners across the region.
The agreement also appoints NextAud.io as AdsWizz’s preferred reseller in several international markets, including Japan, Singapore, Malaysia, Thailand, Indonesia, South Korea, Vietnam, the Philippines, Hong Kong, Taiwan, India, and Morocco.
In addition to advertising services, NextAud.io will continue to support regional creators by providing access to Simplecast, AdsWizz’s content management platform, enabling local podcasters to publish, distribute, and monetize their content using the same tools used by leading global creators.
NextAud.io founder Adel Saadi said the expanded partnership reflects the progress made between the companies over the past five years, positioning NextAud.io as one of the region’s leading podcast networks connecting global advertisers with MENASA audiences.
AdsWizz’s SVP and Head of Global Business Development Anne Frisbie noted that the partnership combines AdsWizz’s advertising technology and inventory scale with NextAud.io’s regional market presence to help advertisers and creators reach highly engaged podcast listeners.
