PTCL and Ufone have emerged as the top performers at the Effie Awards Pakistan 2026, securing eight awards and earning the title of “Effective Marketer of the Year 2025–26,” reinforcing their leadership in data-driven and impact-focused marketing.
The group won three Gold, two Silver, and three Bronze awards across multiple categories, with strong performance in the Internet & Telecom segment. Ufone’s “Data Bohhaaat Hai” campaign secured Gold, while “Babar’s Phone Lost” also won Gold in Social Media (Services) and Silver recognition for “SohniMahiwal.”
Additional wins included Gold in Passion for Pakistan for “Hockey Hai Pakistan Ki Shaan,” Silver in Positive Change for “Dil Se Ba-Ikhtiar,” and Bronze awards across categories such as Seasonal Marketing (UPaisa), Brand Integration (Peshawar Zalmi x Ufone), and Corporate Reputation for PTCL & Ufone’s “Dil Se” platform.
The recognition highlights PTCL & Ufone’s ability to combine creative storytelling with measurable business outcomes, aligning with Effie’s global benchmark for marketing effectiveness. Their campaigns spanned telecom services, fintech, sports partnerships, and purpose-driven initiatives, reflecting a diversified and integrated marketing strategy.
The wins also underscore a broader shift in telecom marketing, where operators are leveraging cultural relevance, digital engagement, and social impact to strengthen brand equity and drive customer growth.
Editor’s Note:
Telecom marketing is evolving beyond product-led messaging to impact-driven storytelling. PTCL & Ufone’s performance highlights how strategy, culture, and execution are converging to define modern brand leadership.
