
Maseera Holding Acquires Adva to Drive Financial Inclusion in Egypt
Maseera Holding has acquired Adva, an Egyptian fintech platform, to drive financial inclusion in North Africa. The acquisition strengthens Maseera’s expansion strategy, leveraging Adva’s AI-driven credit scoring model to provide financing for underserved Egyptians. Adva will focus on consumer finance and apply for Egypt’s first digital finance license.