Saudi Media Company and Multiply Group Join Forces to Revolutionize Advertising Technology

Saudi Media Company (SMC) has signed an MoU with Multiply Group to advance advertising technology, focusing on AI-powered solutions and programmatic advertising. The collaboration aims to drive digital transformation in the MENA region and globally, enhancing efficiency and creating new business models for long-term growth in the media sector.

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A modern digital assistant scene featuring Basma, an AI-powered digital assistant, on a smartphone screen. Visuals include chat bubbles in English and

Batelco Unveils Basma: Bahrain’s First AI-Powered Digital Assistant

Batelco has launched Basma, an AI-powered digital assistant designed to enhance customer experience. Available 24/7 in English and Arabic, Basma assists with bill inquiries, usage tracking, package installments, and more. This initiative marks a significant step in Batelco’s digital transformation and technological advancement in Bahrain’s telecom sector.

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Lebanese Finance Minister Yassine Jaber Visits Baghdad to Strengthen Bilateral Ties

Lebanese Finance Minister Yassine Jaber visited Baghdad to meet with Iraqi officials, focusing on enhancing cooperation in fuel supply, telecommunications, and the proposed oil pipeline project. The discussions also included fiber optic connections linking Lebanon to Europe and addressing outstanding financial obligations. Additionally, Jaber discussed Lebanon’s educational sector needs.

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