Saudi Arabia’s telecommunications giant, Mobily, has signed a six-year contract with Jeddah-based Red Bull MOBILE, marking a significant move to boost operational efficiency. The deal represents over 5 percent of Mobily’s total revenues for 2023 and is expected to positively impact the company’s finances starting in the fourth quarter of 2025.
Listed on Saudi Arabia’s Tadawul stock exchange since 2004, Mobily has a share capital of SR7.7 billion ($2.05 billion), consisting of 770 million shares. The company aims to enhance customer and community experiences through innovative products and services, aligning with its vision of becoming a leader in technology, media, and telecommunications.
The new partnership will expand Mobily’s market reach and productivity by utilizing its network infrastructure to support mobile virtual network operators. This move comes as part of Saudi Arabia’s broader efforts to advance digital transformation and improve ICT services in the Kingdom.
Earlier this year, Mobily was named the fastest-growing telecommunications company in the Middle East for 2024 by Brand Finance, with an 18 percent increase in value from the previous year. Mobily’s CEO, Salman bin Abdulaziz Al-Badran, was also ranked among the top 10 global business leaders in brand protection by Brand Finance.
Founded in 2004, Mobily’s major shareholders include Etisalat Emirates Group, holding 27.99 percent, and the General Organization for Social Insurance, with 6.9 percent. Mobily operates across three main sectors: individuals, businesses, and carriers, boasting one of the largest wireless networks in the region and a robust fiber-to-the-home and global data center system.
Red Bull MOBILE, established in 2008, provides 5G services in Saudi Arabia, offering unique benefits to customers. This partnership with Mobily is expected to drive further growth in the Kingdom’s telecom sector.
