stc Group, a leader in digital transformation, has announced a strategic partnership with New Murabba, a PIF Company, aimed at enhancing the implementation of cutting-edge communications and IT technologies at New Murabba. This collaboration will see stc Group providing a variety of innovative digital solutions, underscoring its role in driving technical transformation across significant projects within the Kingdom, particularly in the real estate sector.
Eng. Olayan Alwetaid, CEO of stc Group, expressed that this partnership mirrors stc Group’s robust digital ecosystem and its commitment to national development. “New Murabba represents a significant national initiative, and our support with the latest digital technologies is a testament to our dedication to this cause,” he said.
Michael Dyke, CEO of New Murabba, noted the strategic importance of this collaboration: “Partnering with stc Group positions New Murabba as a leading example of urban innovation and sustainability. This initiative will not only enhance the quality of life but also establish New Murabba as a transformative, modern downtown on a global scale.”
The alliance will focus on integrating sophisticated technological solutions such as the Internet of Things, artificial intelligence, cloud services, and cybersecurity, facilitated by stc Group’s expertise in smart city development. This is expected to elevate the living standards in Riyadh, transforming it into a global metropolis.
Central to New Murabba’s development is the Mukaab, a cube-shaped skyscraper inspired by traditional Najdi architectural styles, poised to be one of the world’s largest urban structures, enhancing Riyadh’s skyline and integrating technology with sustainability.
