Mastercard, a global payments technology leader, has partnered with Entreprenelle, a social and business development organization, to support and train female entrepreneurs in Egypt. Together, they have launched a series of upskilling workshops designed to provide women with the tools and knowledge necessary for business growth.
The workshops cover crucial topics such as e-commerce solutions, digital resilience for SMEs, card issuance, and customer loyalty strategies. This initiative highlights Mastercard’s dedication to fostering an inclusive and equitable digital economy, supporting women-led enterprises and SMEs across the region.
Inji Borai, Mastercard’s Vice President and Country Manager for Egypt, commented on the collaboration: “Mastercard is committed to empowering women entrepreneurs, recognizing the significant impact they have on communities and economies. Our partnership with Entreprenelle reflects this commitment, offering a supportive ecosystem that enhances innovation and sustainable growth for women-led businesses in Egypt.”
Rania Ayman, Founder of Entreprenelle, expressed her enthusiasm: “This initiative perfectly aligns with our mission to empower women entrepreneurs. The workshops equip them with vital skills for today’s digital economy, helping women not only to participate but to lead and innovate within it.”
The partnership also marks the debut of Mastercard’s ‘Her Voice’ podcast series in Egypt, aimed at inspiring the next generation of female changemakers. The series features stories from women entrepreneurs and innovators across diverse sectors, celebrating their contributions and leadership in the fields of business, social impact, and more.
As female entrepreneurship continues to grow in the region, ‘Her Voice’ serves as a catalyst for empowerment, spotlighting the achievements and potential of women leading innovation, inspiring others to pursue their dreams and make a significant impact.
