Cisco and stc Group have collaborated to deliver cutting-edge digital experience assurance technology at the first-ever Esports World Cup held in Riyadh, Saudi Arabia. The event, which took place from July 3rd to August 25th at Riyadh Boulevard City, marked a significant milestone as it featured the largest prize pool in esports history, totaling 60 million USD.
The partnership between stc, the event’s exclusive connectivity provider, and Cisco involved the deployment of Cisco ThousandEyes and Cisco Provider Connectivity Assurance. These technologies equipped stc with real-time visibility into every aspect of digital experience delivery, from network performance to AI-powered issue detection and automated actions across diverse infrastructures including stc’s own network, international carriers, and public cloud platforms.
This technological integration was pivotal in ensuring a seamless and high-quality digital experience for both competitors and spectators at the Esports World Cup. The capabilities provided by Cisco allowed for uninterrupted connectivity and comprehensive visibility, from the event location to the cloud, ensuring a superior digital experience for all participants.
Gordon Thomson, Vice President of Service Provider EMEA at Cisco, commented on the collaboration, stating, “At Cisco, we are committed to providing exceptional digital experiences consistently to users everywhere. We are proud to support stc in achieving seamless connectivity and comprehensive digital insights during such a high-stakes global event.”
The success of this partnership not only enhanced the digital experience at the Esports World Cup but also sets the stage for future technological advancements in Saudi Arabia. The insights gained from this event will help stc to further refine digital connectivity services across various sectors, aligning with the objectives of Saudi Vision 2030.
This groundbreaking event not only showcased the pinnacle of esports competition but also demonstrated the critical role of advanced digital technologies in enhancing modern entertainment and sports events.
