Majid Al Futtaim Entertainment Launches Innovative Active Gaming Facility “Activate” in Dubai

Majid Al Futtaim Entertainment has unveiled a cutting-edge active gaming facility called “Activate,” located at City Centre Mirdif in Dubai. This marks the first location in the Middle East and North Africa (MENA) region, developed in partnership with the Canadian gaming company Activate Games.

Activate features nine dynamic game rooms equipped with state-of-the-art technology that responds in real time, providing an adrenaline-fueled adventure for players. Each room accommodates groups of two to five players, designed to challenge both physical and mental agility. The facility combines gaming, entertainment, and physical activity, allowing players to jump, climb, dodge, and solve puzzles through more than 50 games, including the viral TikTok sensation Mega Grid, which boasts over 500 multi-activated colored lights. Other high-tech games include Hoops, Strike, Portals, Press, Hide, and Control.

The facility is suitable for anyone aged six and older, offering up to 10 levels of difficulty ranging from easy to extreme. Guests can enjoy cooperative gameplay or switch to competitive mode, challenging each other for the top spot on the scoreboard. Each Activate location is uniquely designed with identical game rooms, enabling players worldwide to compete and build friendships.

Founded in Winnipeg, Activate currently operates over 30 locations across Canada and the United States, with an additional 15 set to open this year in North America, along with the newly launched site in Dubai.

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