Al Ahli Bank of Kuwait-Egypt (ABK-Egypt) has signed a long-term strategic partnership with Visa to integrate advanced digital payment technologies aimed at meeting the evolving needs of its customers. This collaboration will enhance ABK-Egypt’s digital payment offerings with competitive features and benefits, as outlined in a recent press release.
The partnership will introduce a variety of new products and services designed to meet the diverse needs of different customer segments, aligning with Egypt’s broader goals of achieving full digital transformation and promoting the use of electronic payment systems.
Malak Al Baba, Vice President and Country Manager of Visa in Egypt, highlighted the significance of the agreement, noting that it marks a major step towards advancing Egypt’s digital transformation efforts. Al Baba expressed excitement about contributing to the country’s progress in digital payments, saying, “This agreement with Al Ahli Bank of Kuwait – Egypt represents a significant step towards achieving this goal, and we look forward to contributing to advancing digital transformation in the country.”
The partnership will also allow ABK-Egypt to expand its customer base by targeting new market segments, especially youth, and encouraging more individuals to adopt digital banking solutions. This initiative is expected to contribute to the growth of the Egyptian economy by enhancing financial inclusion and improving access to secure, seamless banking experiences.
