Supernet, a wholly owned subsidiary of Telecard, has announced its rebrand to SupernetGlobal, alongside a strategy to selectively expand into high-growth international digital markets across the Middle East, Africa, and Central Asia. The move reflects the company’s ambition to participate more actively in global ICT markets while exporting Pakistani expertise and technology.
The company said ICT spending across the Middle East and Africa now exceeds $230–250 billion annually, driven by government-led digitalisation, rising cybersecurity investment, cloud adoption, and enterprise modernisation. Cybersecurity spending alone is expected to reach tens of billions of dollars over the coming decade.
Supernet also highlighted growth opportunities in satellite communications, one of its core strengths. The global satellite communications market was valued at $90–108 billion in 2024–25 and is forecast to expand significantly by 2030, with Middle East satellite revenues expected to exceed $5 billion by the end of the decade.
Founded in 1995, Supernet is among Pakistan’s longest-established ICT and connectivity providers, serving clients across banking, energy, telecommunications, government, and large enterprises. Under the new strategy, Dubai will serve as SupernetGlobal’s first regional hub, leveraging its UAE subsidiary, Phoenix Global FZE, which has been operational since 2018.
From Dubai, SupernetGlobal will support enterprise, carrier, and institutional clients across multiple regions. Technical delivery, engineering, and managed services will remain anchored in Pakistan, reinforcing the country’s role as a digital services export base and contributor to foreign exchange earnings.
The company described its international expansion as measured and partner-driven, focused on sustainable growth rather than rapid scaling. It confirmed that all existing operations and customer commitments in Pakistan will continue unchanged.
